Renault is top dog in Europe's light commercial vehicle market.
It's spent several years at the top - in 2013, it commanded a lucrative 14.6% share of the market.
With Renault's passenger cars going from strength to strength as well, there's a lot to be banked on this - the latest Renault Trafic panel van.
As a mid-sized van, it has an awful lot of rivals in one of the most competitive sectors of the market.
Not only are there established rivals like the Mercedes Vito and Volkswagen Transporter, but the Ford Transit Custom entered this sector a few years ago.
There's a new pair of French rivals in the form of the Peugeot Expert and the Citroen Dispatch, while the Toyota Proace offers the same body as those vans with a different badge.
The biggest rivals are in-house, though - the Trafic has a number of sister vans, identical but for badges - the Nissan NV300, Fiat Talento, and the British favourite, the Vauxhall Vivaro.
The Trafic needs to stand out, then - and the bold paint colour in our photos won't do the trick all by itself.
To attract potential buyers to the Trafic, Renault offers a lot of choice in the range.
Two load lengths and two roof heights yield load volumes ranging from 5.2m3 to 8.6m3, and payload tops out at 1,269kg.
There are four engine options, all are diesel and all are versions of Renault's advanced 1.6-litre d Ci common-rail unit.
The 89bhp (d Ci 90) and 113bhp (d Ci 115) engines prop up the range with single, variable geometry turbochargers while the 118bhp (d Ci 120) and 138bhp (d Ci 140) versions get twin turbos for extra oomph.